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Blogging, that’s what I’m doing.  But why? Why do people blog? Some do it for the £/$/€, some do it to share a passion (me!) and others to champion a cause/promote a product. Doing it for the money is probably a rather harsh way of saying it but some lucky people out there are professional bloggers. Darren Rowse @ Problogger for example not only is a professional blogger but the basis of his blog is to teach others how they can do it to.

To make serious money you need a Unique Selling Point, an area that other people are interested in hearing about but hasn’t really been covered well so far. The gaps in the market are filling up fast as many people are now entering the world of blogging. I like to see blogs as the magazines of the internet and as such they cover a wide range of topics, but they also have a chronological dimension that also makes them like a diary for recording past events.

Championing a cause is a great platform to start a blog on whether it be something small like hotels4families trying to improve the attitude of the hotel industry towards families, or something much bigger like encouraging social innovation @ The Social Enterprise Blog. People enjoy seeing the progression of campaigns and having the chance to interact with the minds that started them.

Most people blog about their own passions, take perez hilton he is now a celebrity because of his no bars hold blog about… celebrities. He loves following them, gossiping about them and analysing their every move. That passion was transferred to the people using his combination of witty writing style and loud brash video blogs. Because people have passions about almost anything there are blogs about almost everything.

I will give you a few of my favourite blogs now, however whether you like a blog or not depends entirely on whether you find the bloggers subject matter interesting. Writing style, humour are two other important aspects of personal preferences and often make the difference between following two similar blogs.

Blog Honour Roll

  • Boing Boing – A Directory of Wonderful things, literally.
  • Seth Godin – Marketing gurunius (gurunius is half guru and half genius)
  • Mashable – Social Networking explained. They let you know the latest developments and trends in social media.
  • TED Blog – Blogs about the TED talks and shows. TED is currently my favourite website on the internet!
  • Matt Cutts – Mr Google, resident expert and all round entertainer.

I will add to the blog honour roll and publish the links on the side bar of the website.